Website and Ecommerce Audits

We regularly provide comprehensive audits of marketing websites and ecommerce stores for businesses around the world.

Human interaction with websites and online shopping is constantly evolving along with technology and best practice research.

Our clients usually have had a website or online shop for some time and have noticed that it is not performing as well as they would like. Usually the website owner is a little too close to the website or has limitations within their in-house team, developers or web agency. A fresh perspective often highlights simple, yet extremely effective improvements that will increase: traffic, leads and sales.


What is an audit?

We discuss with you what you are hoping to achieve, where you believe the problems are and conduct a full review of your website and online assets. We then deliver this comprehensive document to you and guide you through our advice.

At this point you can chose to prioritise certain areas and have your team, developers or web agency carry out the required improvements.

We are often requested to conduct a follow up audit after 3-6 months post implementation changes to ensure the website or shop is seeing significant improvements.

Audits vary in size and complexity depending on the scale of the website and amount of content you have. We usually aim to deliver completed audits within 2 weeks.

What is included?

We are extremely thorough in our review of your assets. We break down our audit into several parts:

  • Visual Design / User Experience
  • Technical Implementation
  • Search Engine Optimisation
  • Content and Products
  • External Factors (linking, reviews and competitors)
  • Online Marketing Effectiveness
  • Social Media Coverage and PR


“We engaged Spinach in 2012 as we had a professional services website that was working well. However, we hadn’t invested as much time into the website as we should have and started noticing that our competitors were out performing us on several areas.

The audit Spinach produced highlighted a large number of actions and possible improvements that we needed to work on. We are very happy with the ongoing results and highly recommend an audit for any business looking to improve their online presence.”

Partner, Chartered Accountants

“Spinach helped transform us from a firm bogged down by IT processes to one empowered by our systems. They took the time to understand our business, challenged our brief where necessary, and delivered an improved online presence integrated with our back room applications. Their work provided the perfect basis from which to help the company grow.”

Director, Data Subscription Provider

How do we get started?

First off, send us a message with your website and any immediate issues you know of. We’ll contact you as soon as possible to discuss your objectives and let you know how long your audit should take.

Contact us below or use the form on the right…

Call +44 (0)207 112 8859